
Club Branding & Guerrilla Marketing

DTAI Club Logo
The Design Thinking and Innovation Club at Boston College logo design.

Design Thinking and Innovation
The Design Thinking and Innovation club at Boston College is the first of its kind student run program. Coming from a design high school, I felt it would be beneficial to start a design related club at BC.

Guerrilla Marketing Strategy
To help spread the word about the Design Thinking and Innovation club, we handed out flyers that resembled posters so that students would hang them up.

DTAI Activities
The Design Thinking and Innovation club invites its members to maker space workshops, 3D model software workshops, guest speaker events, and more. Our mission is to prepare our members for interdisciplinary fields and interdisciplinary thinking.